Japan’s Fetish for “Weird” Flavors

By Joel Garcia

If you haven’t noticed by now, Japan is very well known world-wide for their odd choices in flavoring in all sorts of foods and goods. Why doesn’t America have a shot at these frequent flavor mix-ups?

  America has a capitalist economy. Capitalism weighs the risk of something versus the possible reward. Companies and big corporations play it safer, for the most part, and keep those flavors we all know like “cheddar-cheese”, “ranch”, and everyone’s favorite “original”.

   What about those new flavors like “chilé and límon” or “jalapeño”? Well, the main difference between Japan’s products and the U.S’s is that, firstly, America holds big testing and targets its audience, basically stereotyping a region or location. It’ll be extremely difficult to go to a place like Springfield, Massachusetts and find Hot Cheetos or a Jaritos soda whereas, in Japan, a much smaller country, holds less testing because it has a very homogenous population- meaning most people in Japan are Japanese by race. So, why doesn’t America have “weird” flavors like Japan? The answer really comes down to two major points, one being that America tests so much and really can’t afford to have bad sales of a certain product. Secondly, and most obvious, Japan’s population isn’t as diverse as that of the U.S.

Leave a Reply